Saturday, August 11, 2012



pen·ny–wise

 adj \-ˌwīz\

Definition of PENNY-WISE

: wise or prudent only in dealing with small sums or matters
Our latest project is a jacket we coined Penny Wise. But rather then simply taking photos against a white wall showing you how amazing and intricate the design is I thought it would be better to illustrate our thought process and resourcefulness. What's the point in words when you have pictures.
Nelson

Penny Wise











Sunday, July 1, 2012

Back to square one.



We are clearly lacking direction and proper branding.  So we decided to revamp things and really focus on our inspiration and create a product that is unique and our own. Big things are going down stayed tuned.
Nelson

Thursday, May 10, 2012

"Imma good girl I am."




The Ragged Road to The Tea Party.



Dane and I have actually been working on our first ever editorial.!! Yea we know that's pretty major but Dane and I have always wanted to do one pretty much ever since we watched the September Issue. To be honest that was one of our major inspirations for this editorial along with some of our ultimate favorite movies that have some pretty crazy characters that we wished we could design clothes for but some how put them all into one movie. This editorial has been in the making for about 2-3 weeks and Dane and I seriously shocked ourselves that we where actually able to pull everything off in such a short amount of time with making all the garments to finding all the lil trinkets for the final big shoot (hint: Grunge Tea Party) which will knock your socks off..well not really but its gonna make you wanna slap your mamma haha nah jokes. Just watch this space because lets all admit it we like to be the first one to tell our friends about something pretty cool we found and then brag about being the first one to find it..or maybe I am just like that..Anyways Blackie played a huge part in all this because he was the only one that could take what Dane and I had envisioned and actually turn it into reality. Although you might not know it his got a pretty good eye when it comes to photography along with finding some pretty sick bands..that I always steal off his iTunes.!! Stacey (the coolest model of all times that is booked in for our many future creations)was pretty much the iceing on the cake plus she really isn't a model by profession she is actually a law student yea I know shes the bomb.com plus major bonus she has the most rad shoe collection a girl could want..and yes she is booked out so stay away. Back to what I was talking about, Stacey was amazing on the day and help convey Dane and My story through the way she acted on set plus introduced Dane to dubstep..yea she lives in a barn people have some sympothy..!! So pretty much the editorial is finally complete and each character is going to be released one at a time, mostly so you don't get overwhelmed and pee your pants by shock and excitement...ha jokes.

Cheers, Drea.